Political Campaigns

Political campaigns are an intrinsic piece of the increasingly expensive and polarizing road to Election Day. This volume looks into the many aspects of political campaigns, including nominations, political advertising, and the laws and policies in place to protect the voting process. Through in-depth main text featuring annotated quotes, sidebars, charts, and graphs, readers learn about the influence of social media on Election Day, and the ways psychology can help candidates win. They'll survey what voting might look like in the future. Readers are also presented with questions to help them review and think critically about this issue.